petermorwood

It's been a long time since the "I can’t believe it’s a Škoda" ads, as they tried to conquer an unenviable reputation, and now there's a new one. It's been out for about a week, but I've only just caught the new commercial for the hot hatchback iteration of the Škoda Fabia, and I like it (the ad, anyway. Carwise, the big Superb is more my style.)

First there was the sweetness and light car-made-of-cake ad from a couple of years back; now we've got its "darker and grittier" remake. "My Favourite Things" now has a hard-rock beat, but it would have been fun if they'd redone the lyrics while they were at it:

Gravemould on roses
And sharp fangs on kittens;
Rusting black cauldrons
And ice-cold iron mittens;
Brown paper packages
Oozing stale gore...
Let me go home!
I can’t take any more!

Though one brief shot puts that overhyped sushi knife the katana to the best use I've seen for a long time, I don't think it’s as good as the original: the CGI is OK and necessary, but the previous one used 'real stuff' (all that cakemaking was genuine) and that reality showed. If it wasn't an ad, I'd suspect a subtext about the unreality of giving Testarossaterone injections to a small family car, but maybe that's improbably subtle.

Your opinion - or mileage, appropriately for the subject - may vary... :-)